Franchise WTF

"What the F*CK  is a Franchise?"

Great Question, I apologize for any confusion or frustration, no need for profanity. A franchise is a type of business model where an individual or group (known as the franchisee) is granted the right to use the trademarks, products, services, and business processes of an established company (known as the franchisor). In exchange for the use of the franchisor's brand and support, the franchisee typically pays an initial fee and ongoing royalties or a percentage of their revenue to the franchisor.

Franchises can be found in a wide range of industries, from fast food restaurants to automotive repair shops to retail stores. Some popular examples of franchises include McDonald's, Subway, and 7-Eleven. The benefits of owning a franchise include a proven business model, established brand recognition, and ongoing support and training from the franchisor.

Franchising has a long history, dating back to the Middle Ages when feudal lords would grant rights to farmers to use their land and protect them in exchange for a portion of their crops or profits. However, the modern franchise model, as we know it today, began to emerge in the 19th century.

One of the earliest examples of franchising was Isaac Singer's sewing machine company, which began selling machines through a network of franchisees in the 1850s. Another notable example was the Coca-Cola Company, which began granting franchises in the late 1800s to bottlers who could produce and distribute the drink in their local areas.

The term "franchise" itself first came into use in the United States in the 1930s, as a way for companies to expand rapidly by granting licenses to independent operators to use their business systems, products, and trademarks. One of the pioneers of modern franchising was Ray Kroc, who turned McDonald's into a global franchise powerhouse in the 1950s and 1960s.

Since then, franchising has become an increasingly popular way for companies to grow and expand globally. Today, there are thousands of franchise systems operating in a wide range of industries around the world, from fast food and retail to healthcare and education.

According to the International Franchise Association (IFA) and Jonathan Anderson, Franchise Analyst, there are over 733,000 franchise establishments in the United States, representing over 300 different types of businesses.

The IFA estimates that there are approximately 3,300 different franchise systems operating in the United States, ranging from small businesses to large multinational corporations. The franchising industry in the United States generates hundreds of billions of dollars in revenue each year and provides millions of jobs to people across the country.


Who we are: 

Analyst of over 2,500 of the 3,300 (and counting) 

United States-based franchise concepts across all major industry categories.

What we help you answer:

Franchise WTF?

 Our educational discovery process is designed to give you the opportunity to go eyes wide open into business.

We Educate, Empower and Support you to uncover the "Why's", and "Why Nots" and help you decide for yourself if the risk is worth the reward.

Let our Data and Expertise Help Guide you during the

Who, What, Why, When, Where's of FRANCHISING!

Why They Franchised.

When They Franchised.

What To Franchise?

When To Franchise?

What's That Franchise?

Why That Franchise?

Why not That Franchise?


Jonathan D. Anderson has over 20 years of experience as an innovator in the world of branding, integrated marketing strategies, lead generation, sales, consulting, coaching, and business development. Jonathan has been recognized among his peers as having an exceptional ability to build successful collaborative, mutually beneficial long-term business relationships.

As a successful marketing professional, operator, consultant, and entrepreneur, Jonathan understands the value of collaboration, trust, and strategy. He has the experience and vision to plan, implement and maintain innovative online and offline marketing strategies in all industries. Anderson takes pride in being a strong, compassionate, effective leader.

With a deep passion for the love of the 'game of business' and a specialized focus on scalability and franchise business systems, Jonathan has analyzed over 2,200 franchise disclosure documents, including over 800 annually. As a franchise consultant, Jonathan Educates, Empowers, and Supports business professionals who are exploring business opportunities. A 'free-to-you' service.

A strong believer in John Wooden’s Pyramid of Success with a smile on his face. Reach out to Jonathan D. Anderson, Franchise Analyst, and make the world a little smaller and bring the future a little closer to today.

419.297.7367